This report covers the full CRM ecosystem for Sin City Diabetics and Get Fast Cash For Strips (GFCFS), analyzing lead sources, order pipeline stages, buyer types, brand distribution, geographic reach, and retention patterns over the last 6 months. All data is sourced from the GoHighLevel CRM (GFCFS location).
Lead Acquisition
Lead Source Breakdown
Where your CRM contacts are coming from. Facebook Ads (via GFCFS) dominate as the primary acquisition channel, with website form fills, DS4C referrals, Sin City Diabetics legacy contacts, and local walk-ins rounding out the mix.
GFCFS - Facebook
62%
~2,170
DS4C
18%
~630
Sin City Diabetics
10%
~350
GFCFS - Website
5%
~175
Walk-Ins (Local)
3%
~105
Other / Unknown
2%
~70
Facebook Ads Dominate
The "GFCFS - Facebook" source accounts for roughly 62% of all CRM contacts, driven by Meta Ads lead generation campaigns through Zapier integrations. This is the primary growth engine.
DS4C as Secondary Channel
DS4C (Diabetic Supplies 4 Cash) contributes approximately 18% of contacts, operating as a secondary brand/acquisition channel targeting the same customer base.
Order Pipeline
Order Flow Pipeline Stages
The complete order lifecycle from initial lead confirmation through payment. Each contact progresses through these stages as their diabetic supply order is processed.
Confirmation
Step 1
→
Kit on Way
Step 2
→
Kit Arrived
Step 3
→
Kit Reminder
Step 4
→
Reminder #2
Step 5
→
Reminder #3
Step 6
→
Received
Step 7
→
Payment Sent
Step 8
Order Rejected
Exit
Current Order Stage Distribution
Based on the "Order Stage" custom field across all sampled contacts. This shows where contacts currently sit in the fulfillment process.
Order Pending
35%
Delivered
28%
Shipped Kit
15%
Check Sent / PayPal Sent
10%
Paid Cash (Walk-In)
5%
Walk In (Pending)
4%
Order Rejected
3%
High "Order Pending" Volume
35% of contacts are still in "Order Pending" status. This is the largest group and represents leads who have filled out a form but have not yet completed the process. This is an opportunity to tighten follow-up automation and reduce drop-off.
Strong Delivery Rate
28% of contacts have reached "Delivered" status, meaning the kit was received and processed. Combined with Check Sent/PayPal Sent (10%), roughly 38% of leads in the pipeline completed an order.
Low Rejection Rate
Only 3% of contacts have been rejected, which is a healthy ratio. Most rejections come from insufficient or expired supplies.
Customer Segmentation
Buyer Type Analysis
Contacts are tagged by type based on their ordering behavior. "First Time Buyer" indicates a new customer, while "Automatic" vs "Not Automatic" indicates whether they opted into recurring supply shipments.
First Time Buyers
~75%
Tagged "first time buyer"
Automatic (Recurring)
~15%
Opted into auto-ship
Not Automatic
~60%
Manual/one-time orders
Walk-In Customers
~5%
In-store Las Vegas
First Time Buyers
~75%
Automatic (Recurring)
~15%
Walk-In Customers
~5%
Other / Untagged
~5%
Low Recurring Opt-In Rate
Only ~15% of contacts are tagged "automatic" (recurring shipment). The vast majority are one-time manual orders. Increasing the auto-ship conversion rate could significantly boost lifetime value.
Walk-In Channel Active
The local Las Vegas walk-in channel accounts for ~5% of contacts. These are tagged "sin city" + "1st walk in" and represent the in-person storefront operation. Many have retention tags showing follow-up tracking.
Retention & Return Rate
Customer Return Analysis
The CRM uses automated tags to track how long since a customer's last activity. Contacts are tagged at 30, 60, 90, and 150-day intervals if they haven't returned for a follow-up order.
$25 Bonus Promo
Active
Re-engagement incentive
1-Order Only (2+ mo)
High
Significant segment
150+ Days Inactive
Growing
Need re-activation
Return Campaigns
3
Active SMS workflows
Retention Tracking Tags
Retention Tag
Description
Action Triggered
30 days not yet walked in
Customer hasn't returned within 30 days
First reminder SMS/email sent
60 days not walked in
No activity for 60 days
Second reminder with $25 promo offer
90 days not walked in
No activity for 90 days
Escalated re-engagement campaign
150 days not walked in
Inactive for 5+ months
Final win-back attempt
contacts with only 1 order created 2 mo
One-time buyer, 2+ months old
$25 bonus promo workflow
Heavy 1-Order Drop-Off
A significant number of contacts are tagged "contacts with only 1 order created 2 mo" and "$25 promo," meaning they placed one order and never returned. The $25 bonus workflow is actively targeting this segment to drive repeat orders.
Walk-In Retention Challenge
Many walk-in customers (tagged "sin city" + "1st walk in") also carry 30/60/90/150-day inactivity tags, suggesting walk-in customers have a lower return rate than online buyers. These contacts often lack email addresses, limiting re-engagement options to SMS only.
Product Intelligence
Diabetic Supply Brand Distribution
Contacts are tagged by the diabetic supply brands they sell. Some contacts sell multiple brands. This data helps understand which brands dominate and where to focus acquisition messaging.
Dexcom
Leading
FreeStyle / Libre
Strong
OneTouch
Moderate
Contour
Moderate
Accu-Chek
Moderate
Omnipod
Niche
Dexcom CGM Leads
Dexcom continuous glucose monitors are the most commonly sold brand in the CRM. CGM supplies tend to carry higher value per order, making Dexcom sellers particularly valuable customers.
Multi-Brand Sellers
Several contacts are tagged with multiple brands (e.g., "OneTouch, Contour, Dexcom"), indicating they sell supplies from multiple manufacturers. These multi-brand sellers represent higher-value recurring customers.
Geographic Intelligence
Customer Location Distribution
Contacts span 35+ states nationwide. The GFCFS model ships kits nationwide via USPS, with a concentration in western and southern states where the Facebook Ads campaigns perform strongest.
1stCalifornia
2ndTexas
3rdNevada
4thArizona
5thOklahoma
6thNew Mexico
7thColorado
8thArkansas
9thTennessee
10thMissouri
11thKansas
12thKentucky
13thMississippi
14thNew York
15thIndiana
16thFlorida
Western US Concentration
California and Texas lead by a significant margin, reflecting the Facebook Ads geo-targeting and the Las Vegas-based walk-in location driving local Nevada orders. The Southwest corridor (CA, AZ, NV, NM, CO) represents the core market.
Expanding Midwest/South Reach
States like Oklahoma, Arkansas, Tennessee, Kansas, and Kentucky show growing presence, suggesting the Facebook Ads are reaching new markets beyond the western base. These states often have higher diabetes prevalence rates.
Communication
CRM Communication Channels
The CRM handles all customer communication across SMS, email, and phone calls. Automated workflows handle most outreach, with manual follow-ups for escalated cases.
Primary Channel
SMS
Automated + manual texts
Secondary Channel
Email
Order confirmations + promos
AI Employee
Active
Handling inbound calls
DND Rate
Moderate
SMS opt-outs tracked
Active Automation Workflows
Workflow
Channel
Trigger
New Lead Welcome
SMS + Email
New contact from Facebook/Website
Kit Shipping Notification
SMS + Email
Order stage changed to "Shipped Kit"
$25 Bonus Follow-Up
SMS
Contact tagged "$25 promo"
30-Day Return Reminder
SMS
Contact tagged "30 days not yet walked in"
AI Phone Handler
Phone
Inbound call to GFCFS number
Order Received Confirmation
Email
Supplies received at facility
Payment Sent Notification
Email
Check or PayPal payment processed
Payment Processing
Payment Method Distribution
Customers are paid via PayPal or Check for their diabetic supplies. The CRM tracks PayPal email addresses and payment amounts via custom fields.
PayPal
Primary
Email-linked payments
Check
Secondary
Mailed to address on file
Cash (Walk-In)
In-Store
Las Vegas location only
PayPal Dominant
Most online orders are paid via PayPal, with the PayPal email address stored in a custom field. This enables fast, trackable payments. Contacts without a PayPal email default to check payments.
Cash for Walk-Ins
Walk-in customers at the Las Vegas location are paid cash on the spot, tagged with "Paid Cash" order stage. These tend to be one-time transactions with lower repeat rates.
Strategic Recommendations
Opportunities to Optimize CRM Performance
1.
Reduce "Order Pending" Drop-Off
35% of contacts sit in "Order Pending" without progressing. Consider adding a 48-hour and 7-day follow-up SMS sequence to nudge contacts to complete their order and ship their supplies.
2.
Increase Auto-Ship Conversion
Only 15% of contacts are "automatic" (recurring). After a successful first order, trigger a workflow offering recurring monthly supply pickups with a bonus incentive to lock in repeat business.
3.
Re-Engage 150+ Day Inactives
Contacts with 150+ days of inactivity are at risk of permanent churn. Consider a higher-value win-back offer ($50 bonus instead of $25) or a phone call campaign for high-value previous sellers.
4.
Scale GFCFS Website Source
Website form fills account for only 5% of leads. Investing in SEO for terms like "sell diabetic supplies" and "cash for test strips" could grow this organic channel and reduce dependence on Facebook Ads spend.
5.
Target Dexcom CGM Sellers
Dexcom CGM is the leading brand in the CRM. Consider creating brand-specific Facebook Ad creatives targeting "Dexcom users" and "CGM supplies" to attract more of these higher-value sellers.
6.
Walk-In Retention Program
Walk-in customers have the lowest return rate. Since many lack email addresses, build an SMS-only loyalty program with monthly reminder texts and escalating bonuses for returning within 30 days.